Last updated: 22/08/2026
Most toy shops don't tell you where their products come from or how they got onto the site. We'd rather explain it, including the parts that are less flattering. If you're spending money on something a child will put in their mouth, you're entitled to know how it got here.
How KidsStrike works
We are a small independent online shop. We do not own a warehouse and we do not manufacture anything. We select products from established sourcing partners and manufacturers, and orders are shipped directly from the supplier's facility to your door.
That model keeps our list short and our prices lower than a shop paying for storage and staff. It also means we are honest about two things: your parcel may come from outside the UK, and delivery takes longer than a next-day retailer. Both are stated plainly on our Shipping & Delivery page before you order, not discovered afterwards.
What has to be true before a product goes on the site
Every product passes the same checks before we list it.
- Safety conformity. The product must be UKCA marked, with a Declaration of Conformity and test reports against the relevant designated standards — BS EN 71-1 (mechanical and physical), BS EN 71-2 (flammability), BS EN 71-3 (migration of certain elements), and BS EN 62115 for electric toys. We ask the supplier for this documentation and we keep it on file. If a supplier cannot produce it, we do not list the product.
- Age suitability. Every product carries a real age range on its page, taken from the manufacturer's own assessment. We do not guess it and we do not widen it to make a product look like it suits more buyers.
- Warnings and small parts. Choking-hazard and supervision warnings are shown on the product page, not buried in the packaging. If a product contains small parts, that is stated.
- Honest contents. If the photograph shows a doll, a figure or an accessory that is not in the box, the page says so. If assembly or batteries are required, the page says so.
- Durability. A subjective test, and the one that removes most candidates: would this still be played with in six months, or does it look good in a photograph and break in a week?
Where products are made
Most of the toys we sell are manufactured in East Asia, as is the case for the large majority of toys sold anywhere in the world, including by high-street retailers. We work through sourcing partners who require the factories on their platform to hold recognised safety certification.
Because we ship directly from the supplier, your name, delivery address and phone number are passed to that supplier and to the carrier handling your parcel. This is set out in our Privacy Policy.
What we do not claim
This is the part most shops leave out.
We do not run our own factory audit programme. We do not have inspectors visiting production lines, and we do not commission independent social audits. Retailers with hundreds of stores and dedicated compliance teams do that; we are not at that scale and it would be dishonest to imply otherwise.
We are also not required to publish a statement under section 54 of the Modern Slavery Act 2015, which applies to businesses above £36 million in turnover. We mention this because some small shops publish one anyway to look larger than they are.
What we can commit to: we will not knowingly work with a supplier linked to forced labour or child labour, and we will stop selling a product and drop a supplier if a credible allegation reaches us. As the shop grows, we intend to add more verification, and we will update this page when we do rather than quietly implying it was always there.
Product safety and recalls
If a product we have sold is subject to a safety notice or recall, we will contact everyone who bought it using the order details we hold, remove it from sale immediately, and offer a full refund whether or not the item has been used.
If you believe something you bought from us is unsafe, stop using it and email us at support@kidsstrike.com straight away. Tell us the order number and what happened. We treat safety reports ahead of everything else in the inbox. You can also report a concern to your local Trading Standards service or through the GOV.UK reporting route.
Packaging
Because parcels ship from our suppliers, we do not control every box that arrives. Where we have the choice, we ask for minimal packaging and no unnecessary plastic. This is an area where we currently have less control than we would like, and we would rather say that than print a leaf on the page.
Tell us if we get it wrong
If a product arrived different from its description, if a warning was missing, or if something on this page does not match your experience, we want to hear it — email support@kidsstrike.com. Reports about descriptions and safety change what we list. They are the main reason products come off the site.